Marble Arch Mound has come under fire by disappointed tourists for looking little like the initial modern plans, while the £2million barren eyesore has also been called 'Sh*t Hill' and mercilessly mocked in recent weeks.
But it is not the first time the design gurus behind the project, Dutch architects MVRDV, have hit headlines for their unique projects, as they have previously been slammed by critics for their controversial building plans.
The unusually-named MVRDV created The Market Hall, one of the most famous landmarks of Rotterdam and The Netherlands, but they are also known for designing two contentious 9/11-style towers and a house following Hurricane Katrina that looked as if it was bent double from strong winds.
Now one of their latest designs, Marble Arch Mound, has come under fire from tourists for offering 360-degree views of scaffolding, crash barriers and an empty Oxford Street.
The monument, built by construction firms NRP and FM Conway, has been savaged for hardly resembling the plans, while there have also been questions about why something so artificial-looking was built next to the great natural expanse of green land that is Hyde Park.
World-renowned architects MVRDV, based in Rotterdam, previously caused controversy in 2011 by designing an infamous pair of apartment towers in South Korea that were unbelievably reminiscent of the 9/11 attacks on the World Trade Centre in New York.
The design gurus behind the ridiculed Marble Arch Mound also caused controversy after designing an infamous pair of towers in South Korea that were unbelievably reminiscent of the 9/11 attacks on the World Trade Centre in New York
Dutch architects MVRDV also courted controversy after a disaster after Hurricane Katrina. It designed a house for victims in New Orleans, but the design threatened to outrage survivors as it looked like the property was bent double from strong winds
The architects also designed a unique block of flats in Madrid, which are used as social housing. The Mirador building (pictured) features a gaping hole in the middle, which is used by residents as a meeting area and playground
The firm's completed designs include the Netherlands Pavilion for the World EXPO 2000 in Hannover and the Market Hall (pictured), which is one of the most famous landmarks of Rotterdam and The Netherlands
The controversial designs, collectively called The Cloud, featured a pair of neighbouring towers joined by a 'pixelated' cloud, but the project quickly prompted fury from the public and was eventually cancelled.
But it was not the first time that MVRDV, which was formed in 1993 and named after the initials of its founders, courted controversy after a disaster.
Following Hurricane Katrina, it designed a house for victims in New Orleans in association with Brad Pitt's Make It Right foundation, which threatened to outrage survivors as it looked as if the property had been bent double from strong winds.
'Provocation is good, because it pushes people,' MVRDV head
