Infomercial icon Ron Popeil, the man behind the catchphrase 'But wait, there's more!' has passed away at the age of 86.
Popeil, who is widely regarded as the father of the television infomercial, died at Cedars Sinai Medical Center on Wednesday in Los Angeles.
Both an inventor and marketing icon, Popeil was something of a trailblazer when it came to direct-to-consumer marketing - his face and name becoming synonymous with the products he was selling for more than three decades with a fortune estimated at $200million.
Some of Popeil catchphrases will live on including: 'But Wait There's More!', 'Set it and Forget it,' 'Less Shipping and Handling.'
Ron Popeil, the father of the infomercial and creator of such items including the Pocket Fisherman, Hair in a Can and Set it and Forget it' Rotisserie has died at 86
The Showtime 'Set it and Forget it' Rotisserie grossed over one billion dollars in domestic sales and shattered sales records on shopping networks like QVC
Under his company RONCO which he set up in 1964, Popeil sold a wide range of products including: Popeil's Pocket Fisherman, Mr. Microphone (a karaoke machine), the first music compilation record collections, Hair in a Can, The Pocket Fisherman, Inside the eggshell egg scrambler, and the Rhinestone Stud Setter which was later called the Bedazzler.
All of the items which were deemed to be innovative have been archived by The Smithsonian Institute in Washington D.C.
Popeil started out with just a small table on Maxwell Street in Chicago where he sold kitchen products but he had a knack for the sales pitch and instantly connected with audiences and potential shoppers from all demographics.
His pitches at Woolworth's flagship store #1 in Chicago became must-see live entertainment with hundreds gathering to watch him at work.
