Uber Eats customers hoping to order their favourite pizzas and burgers are to be bombarded with calorie counts so they can 'make better choices', the takeaway giant revealed today.
Britons sifting through menus for Pizza Hut, Burger King and Leon on the app will be shown the calorie counts for each option later this week.
The firm — which sells food from more than 10,000 restaurants — wants to 'empower customers' with the update, and said more businesses would follow the lead of the three fast-food giants.
Ministers championing healthy eating welcomed the move as an 'important step' to make customers aware of the number of calories in their meal.
As part of the Government's war on obesity, all restaurants will be forced to display the number of calories in each meal option on their menu from April.
Junk food giants will be banned from advertising online and before 9pm on TV and supermarkets won't be allowed to slap buy-one-get-one-free deals on biscuits, cakes and crisps.
The drastic plans come amid a wider Government crackdown on the nation's waistline, spearheaded by the Prime Minister after his near-fatal brush with Covid last year.
Boris Johnson — once a vocal opponent of nanny state meddling in eating and drinking habits — said being 'too fat' was the reason for his stint in intensive care.
But the PM last month slapped down demands from his own food tsar to introduce the world's first tax on sugary and salty food, saying he was 'not attracted' to the idea of imposing the burdens.
Uber Eats said Britons sifting through menus on Pizza Hut, Burger King and Leon would be confronted with calorie counts from next week
Unveiling the move, Uber Eat's manager for the UK and Ireland, Sunjiv Shah, said: 'It is more important than ever to focus on our own health in light of the Covid pandemic.
'We want to empower our customers to make healthier choices. This is why we’re giving them the information they need to compare different meals and make an informed decision about what they order.'
Pizza Hut says its 10-slice pepperoni feast with stuffed crust contains 2,290 calories, or 292 per slice.
This is more than the 2,000 calorie recommended daily limit for women, and 91 per cent of the 2,500 for men.
For those ordering from Burger King, a double whopper with medium chips contains more than 1,150 calories, or 57 per cent of the daily recommendation for women or 46 per cent for men.
And in Leon, buying a chargrilled chicken aioli hot box with baked fries contains 891 calories, or 44 per cent of the recommended intake for women and 35 per cent for men.
Henry Dimbleby and his journalist wife Jemima Lewis (left, in London in 2015) were most recently listed as living in a three-storey townhouse (right) in trendy Hackney, East London, which was bought in 2002 and sold last summer for £1.75million
The man who wants to increase the cost of Britons' weekly food shop in a bid to force them to lose weight is a multi-millionaire who made his fortune selling 'healthy' fast food.
Henry Dimbleby, 51, is the son of BBC broadcaster David Dimbleby - and grandson of the late war correspondent Richard Dimbleby - was educated at Eton College and Oxford before becoming a gossip columnist and management consultant.
And despite his
