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Snickers has pulled a 'homophobic' advert in Spain which shows an influencer transforming into a very different man with a deep voice.
The commercial shows Spanish influencer Aless Gibaja flamboyantly ordering a 'sexy orange juice' and winking at the waiter as his embarrassed friend looks on.
The waiter hands him a Snickers ice cream bar and, after taking a bite, Gibaja transforms into a bearded man with more masculine clothing.
'Better?' his friend asks. 'Better,' he replies gruffly as a tagline appears saying: 'You're not you when you're hungry.'
Snickers ads with a similar narrative have featured on British TV, with memorable examples featuring Sir Elton John and Dame Joan Collins as the 'diva' protagonist.
The commercial shows Spanish influencer Aless Gibaja (left) flamboyantly ordering a 'sexy orange juice' as his friend (right) and the waiter shoot each other embarrassed looks
'Better?' his friend asks. 'Better,' the protagonist gruffly replies as a tagline appears saying: 'You're not you when you're hungry'
Snickers commercials along a similar theme have featured on British television, with memorable examples featuring Sir Elton John