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A meat-free McDonald's burger called the McPlant is about to tempt fast-food fans.
It will be made with a patty designed to recreate the flavour and texture of a beef burger.
It is the first in a range of vegetable-based products including alternatives to the chain's chicken nuggets and breakfast sausage muffins.
The new burger is being produced under a partnership with the US firm Beyond Meat
The McPlant is aimed at so-called flexitarians – those who follow a semi-vegetarian lifestyle – rather than vegans
The new burger is being produced under a partnership with the US firm Beyond Meat, which has previously developed a plant-based patty made from yellow peas, coconut, potato and beetroot juice.
The McPlant is aimed at so-called flexitarians – those who follow a semi-vegetarian lifestyle – rather than vegans.
A version that recently went on sale in Austria includes dairy cheese and egg-based mayonnaise, and is also cooked on the same grill as meat.
It comes amid a dramatic change in eating habits in recent years, with a shift to plant-based diets
