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Netflix's chess drama the Queen's Gambit is said to have sparked a current worldwide shortage of the board game - despite being released last year.
The Anya Taylor-Joy fronted limited 2020 series told the story of prodigy Beth Harmon but looks to have created a lasting impression.
High-end suppliers Regency Chess has no stock in its expensive reproduction boards, explaining simply online 'Sold out due to The Queen's Gambit'.
Even their cheaper products - which are on sale for £96.99 - are unavailable for the same reason.
Owner Julian Deverell said the show had prompted a five-fold rise in demand.
He said: 'The Queen's Gambit cleared us out. It was like nothing else the business has ever experienced.
Anya Taylor-Joy played chess prodigy Beth Harmon in Netflix's The Queen's Gambit series
High-end Regency Chess has posted on its site that many boards are sold out due to the show
'Even now we are struggling to get the sets made,' he added to The Times.
Dominic Lawson, president of the English Chess Federation, said that he hoped that the government see the boom as a good reason to grant it sports status and get it public funding.
The boom is believed to have also been encouraged by the three lockdowns Boris Johnson plunged the country into over the past 18 months.