China's celebrities have been warned they must 'oppose the decadent ideas of money worship, hedonism and extreme individualism' at an entertainment industry symposium hosted by the Communist Party.
The meeting in Beijing on Tuesday ran with the slogan: 'Love the party, love the country, advocate morality and art.'
It was attended by senior party officials and showbusiness bosses who were told they must conform to social ethics, personal morality and family values.
Beijing has been cracking down on celebrities as part of a broader attack on China's wealthy elite, which some have likened to the Mao Zedong's Cultural Revolution - a purge of political opponents in the 1960s.
Actress Zheng Shuang was fined $46 million for tax evasion last month
Actress Zhao Wei, who is the face of Fendi in China, was wiped from the internet last month, with films and TV shows she starred in being removed from streaming services, without the government providing any reason.
Movie star Zhao Wei was wiped from the internet, actress Zheng Shuang was fined $46 million, while outspoken Jack Ma, the billionaire owner of Alibaba, disappeared for three months.
China sees celebrity culture and the pursuit of wealth as a dangerous Western import which threatens Communism because it promotes individualism rather than collectivism.
President Xi Jinping has also rolled out a raft of social changes, including banning children from playing video games, barring private tutoring and investing in more affordable housing.
Attendees of Tuesday's conference were told they must 'consciously abandon vulgar and kitsch inferior tastes, and consciously oppose the decadent ideas of money worship, hedonism, and extreme individualism,' according to state media.
Actress Zhang Tong spoke to the guests to pledge her support to the party's cause.
'As a Chinese in the new era, a Chinese actor, and a Chinese literary and art worker, it is very necessary to understand one's own direction, determine the meaning of one's responsibilities, manage well one's words and deeds, and improve one's personal morality,' she said.
'It is our creators' duty to do every work simply and unadornedly, and to pass positive energy silently to the audience.'
In recent weeks, the authorities have
