Amid an outpouring of social media tributes for the 20th anniversary of the World Trade Center attacks on Saturday, rapper 50 Cent rang in the solemn day with a shout-out for his cognac and champagne.
The 46-year-old rapper (born Curtis James Jackson III) posted a stark, black and white photo of the second hijacked plane heading for the South Tower, with the hashtags #bransoncognac #lecheminduroi.
'This day will be forever remembered, to those who lost loved ones my condolences, he wrote.
The social media backlash for the 'tacky' stunt was swift.
'Did you seriously f***ing hashtag your liquor on a 9/11 post?!?!' one Twitter user commented.
'When you want a brandy that tastes like the ashes of 3000 dead Americans, choose Branson Cognac,' @GramsciGordon joked.
The backlash comes just days after the rapper used the death of The Wire actor Michael K. Williams to promote his TV show Power Book III: Raising Kanan and his liquor brands Branson Cognac and Le Chemin Duroi.
Along with a news article which stated that Williams died from fentanyl, 50 Cent wrote: 'Damn if you didn't see Raising Kanan check it out that fentanyl is no joke, killing the clientele,' followed by several hashtags for his brands.
50 Cent (born Curtis James Jackson III) posted a stark, black and white photo of the second hijacked plane heading for the South Tower, with the hashtags #bransoncognac #lecheminduroi
50 Cent's tone-deafness on the 20th anniversary of the 9/11 terror attacks came through with his hashtags: 'This day will be forever remembered, to those who lost loved ones my condolences. #bransoncognac #lecheminduroi'
In the latest social media faux pas, 50 Cent has come under heavy criticism for using a national tragedy as a marketing ploy
Users took to the comments section to call the 'In Da Club' artist's class and morality into question, and to tear into the ideals of capitalism
In the latest social media faux pas, 50 Cent has come under heavy criticism for using a national tragedy as a marketing ploy.
'Every time I see that 2nd plane hit I'll always remember to have a cognac with champagne,' said @EatTom01.
'My thoughts and prayers are with the little bottles of cognac and champagne that were aboard #AA11 and #AA77 and #UA175 and #UA93 today… #BransonCognac,' quipped another user.
'The fact that 50 cent tagged a champagne and a cognac for a 9/11 post will remain the wildest thing I've seen so far in my life,' wrote @yigit_selimoglu.
'This is the most American tweet I've ever seen,' a user wrote.
'50 Cent's promotional campaign for his line of cognac has included appearing at a HyVee in South Dakota and this 9/11 tweet,' wrote @vlickcars. 'Incredible stuff.'
50 has yet to remove or address the tweet as of 6pm on September 12, and Keith Naisbitt, the rapper's agent could not be reached for comment at press time.
50 has yet to remove or address the tweet as of 6 pm on September 12
'50 Cent's promotional campaign for his line of cognac has included appearing at a HyVee in South Dakota and this 9/11 tweet,' commented @vlickcars. 'Incredible stuff.' Pictured is an August 14 post from the artist about the event
Keith Naisbitt, 50 Cent's agent, could not be reached at press time for comment
On both Twitter and Instagram, the 46-year-old rapper and TV executive (born Curtis James Jackson III) posted a stark, black and white photo of the second of two hijacked planes heading for the South Tower as smoke plumed from its counterpart
'When you want a brandy that tastes like the ashes of 3000 dead Americans, choose Branson Cognac,' wrote @GramsciGordon
