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The craze for these 'hard seltzers' has come from the US and British drinks brands and supermarkets have created their own versions, which are designed to appeal to women (file photo)
Drinks giants have been warned against trying to cash in on the boom in 'alcoholic water' by suggesting it is a healthy or diet option.
The craze for these 'hard seltzers' has come from the US and British drinks brands and supermarkets have created their own versions, which are designed to appeal to women.
But watchdogs are concerned that firms are trying to make health, wellness and diet claims about the drinks, which are typically a mix of sparkling water and alcohol at 4-6 per cent.
And health experts are worried that they can look like soft drinks.
Dr Richard Piper, chief executive of campaign group Alcohol Change UK, said: 'We do have a concern about the similarity in packaging of some hard seltzers and their 'soft' equivalents.
'These products can look particularly attractive to under-age drinkers and is yet further evidence that products containing alcohol need clearer and
