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Prince Harry today welcomed Google into his Travalyst sustainable travel initiative in a move that will draw eyebrows given his vocal criticism of big tech.
The Duke of Sussex has previously slammed the big US technology firms as 'incredibly powerful and consolidated gatekeepers' and criticised disinformation being spread on social media about issues like climate change.
Travalyst said partnering with Google, which also owns YouTube, was a 'significant step forward' and praised the firm for its commitment to 'helping consumers make more sustainable travel choices'.
Two years ago, Prince Harry gave a barefoot speech at a secretive Google Camp climate change conference in Italy in front of an A-List crowd who flew in on 114 private jets, according to reports at the time.
The Duke of Sussex was said to have given a passionate speech about saving the planet while being watched by Naomi Campbell and Leonardo DiCaprio, among other celebrities and power brokers.
Kate Brandt, Chief Sustainability Officer at Google, said after today's announcement: “Addressing the challenge of climate change requires
