Fashion house Dolce and Gabbana sold $5.7 million worth of NFT merchandise that included both real and digital files of luxury clothes and jewelry.
The Collezione Genesi collection designed by Italian fashion icons Domenico Dolce and Stefano Gabbana pushed their brand to feature the new digital addition.
The nine-piece collection featured two versions of the designs which were auctioned off using NFTs and were designed exclusively for NFT seller UNXD.
NFTs, also known as non-fungible tokens, are units of data ownership of the original version digital materials such as art, music and movies.
The most valuable piece sold at the auction included a Glass Suit that sold for $1,199,916.01 at the online auction and 351.384 in ETH, according to the UNXD site.
It was bought by London-based e-commerce firm Boson Protocol. Boson Protocol now owns the original digital file showing an electronic video of the suit.
The firm, co-founded by Justin Banon and Greg Borosa, also has a year to select a staffer to get measured for a real-life version of the suit.
It is woven with 72 embroidered glasswork with both Murano glass and Swarovski crystal in a multitude of different designs and the base contains 100% SE Silk.
Fashion house Dolce and Gabbana released a new collection featuring both digital and physical merchandise that were auctioned of using NFTs (non-fungible tokens) as currency. The glass suit (above) was one of the designs featured that sold for $1 million.
This gold 'Dress from a Dream' was sold for $767,261.04, to an NFT collector called Pranksy. It exists both as an NFT and in physical form
A silver version of the 'Dress for a Dream' sold for $641,113, or 225.5 ETH. It was bought by an anonymous bidder calling themselves Purplesq
Explaining the lavish purchase on a Medium blog, Boson Protocol said they hoped to drive interest in their 'flagship metaverse commerce experience' which will be launched in a virtual world called Decentraland in November.
That will also feature NFT drops by other top fashion designers.
ETH, or ether, represents the brand of cryptocurrency that bidders at the auction can use to pay for digital products, with one ETH currently worth around $3,350.
The creation of the green glass suit was inspired by the fusion of two different concepts
The first was the legacy of the Murano glass heritage that is a major part of the Venetian culture and
