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An Australian man has come under fire after bragging about stocking up on highly-prized baby formula and selling it to overseas buyers at an inflated cost.
James, from Melbourne, shared a video on TikTok boasting about his 'cash cow' operation flogging tins of infant milk online as Chinese shoppers seek reputable Australian products amid contamination fears.
Acknowledging others may disapprove of the practice, the clip, posted to his account @ebayscam, begins with the superimposed text: 'It's unethical to buy baby formula in Australia then sell it on eBay to other countries".
Despite recognising the plight of Aussie parents, he then cheekily cups his mouth over his hand as a list of the exorbitant bank deposits into his account flashes across the screen.
James, from Melbourne, (pictured) has sparked fury on social media after bragging about selling coveted baby formula to overseas buyers in a TikTok video
He then smugly cups his mouth while showing off his list of bank deposits for baby formula sales
Suggesting there was nothing 'unethical' with the money making-scheme, the song 'stop spreading those rumours' plays in the background.
Many were outraged by the young man's indifference towards Aussies parents struggling to feed their babies as supplies are stripped from shelves and shipped offshore.
'That's just messed up. Until you