Being the fifth largest Airline globally, Cathay Pacific moves beyond the Airline market and launches a Cathay lifestyle programme. Cathay is the flag carrier of Hong Kong. Its headquarters are at CPA international airport in Hong Kong.
The Airline is moving beyond the Pacific name tag and initiating its “Elevate Your Life” project. The whole programme comprises multiple activities you can perform post-landing at your destination. Cathay lifestyle also lets you acquire Asia Miles. You’ll have access to use these miles on Cathay-organized initiatives such as rental cars, hotels, etc.
CPA is the fourteenth largest Airline in capitalization, according to the market statistics. Being one of the busiest airports globally, it was renowned as the most prominent international cargo Airline in 2010. Given that, let’s take a look into CPA’s intriguing new lifestyle programme.
Adherence Programmes - Marco Polo Club And Asia Miles
Cathay Pacific Airways have always been generous towards its fans. That’s the reason behind launching two loyalty programmes for regular customers. Both programmes relate to a single Airline but have different specifications.
For the Marco Polo Club, the Airline authorizes you a membership card. That membership card utilizes in terms of four tiers, according to your eligibility and flying routines. The reason behind separating these tiers is to evaluate the loyalty of its passengers. Here’s how the membership levels are categorized.
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Green
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Sliver
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Gold
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Diamond (Diamond Plus)
To acquire a Green card, you must pay a fee of 100 U.S dollars. It expires at the end of the year, but you can renew it by paying the exact payment amount as before. The additional benefit of renewal is that you gain 20 club points with each renewal. Having this card lets you attain extra legroom, baggage, lounge and class redemption.
The Sliver card privileges are pretty much the same, but there’s an exception of business class lounge redemption, priority boarding/waitlisting, and exclusive baggage handling at specific Airlines. The rest of the two cards have exceeding privileges as the leniency rate increases per tier. There are also the benefits of gaining extra club points by using your membership cards.
As for the Asia Miles programme, you acquire miles by becoming a regular passenger. These miles aid in flying with more than 500 CPA-partner Airlines. These miles are further used in the Elevate Your Life project by Cathay.
LifeStyle Brand - Cathay
The creators of Cathay Pacific are deliberately moving beyond the flying experience to provide their loyal passengers with more and more privileges. If you thought the Aisa Miles was enough, get ready to experience immunity like never before.
Cathay Airline gives its customers privileges throughout their journey with them. The inspiration behind this project is providing their loyal passengers with ultimate relaxation during and post-flight.
Cathay took this initiative by partnering up with the Publics Group. The theme of this campaign is to proffer a premium lifestyle by flying and staying with CPA. If you’re intrigued enough to try it, here are the project’s exclusive features.
Book Hotels With Cathay Pacific Lifestyle Programme
We all know how crucial it is to preplan your stay when you’re booking a flight. Cathay plans on rewarding its loyal customers for making staying arrangements. You can book hotels before your flight and make alternations by using the Cathay app. In addition, you get extra Asia Miles for processing this privilege throughout your journey with the Airline.
It is now easier than ever for people who constantly travel to plan the trip thoroughly. You can book hotels in different destinations by using this Cathay membership. CPA created this campaign to alleviate the post-landing stress of booking and managing your visit or stops between flights.
Shopping With Cathay Pacific “Elevate Your Life” Membership
CPA has initiated a shopping website for its customers. You can now find and order necessities through Cathay’s shopping website. By using your Asia Miles, you can gain more accessible access to the website’s commodities.
Cathay adds these features to help their customers run critical errands online rather than roam around during their stops for little necessities. It helps you relax during your flight breaks and make further arrangements simultaneously. You can also pay by combining miles and cash. It allows you to earn extra miles as a result.
Spend Money With Cathay Mastercards On and Off Flights
With this new initiative, Cathay has made it easier for its customers to spend money. The Airline issues a Mastercard to eligible and loyal customers. The card allows you to spend money, and in exchange, you earn extra Asia Miles. It lets you shop online for various commodities, whether you’re flying with Cathay or just using the card otherwise.
Cathay offers these spending packages to form their customer’s trust in the Airline. It’s a great initiative to keep loyal clients who choose CPA every time they travel. In addition to this privilege, Cathay Pacific allows you to earn Marco Polo points without flying with the Airline for the first time. It’s just three benefits fit in one spend.
Dine With The Cathay Airline In HK
If you’ve been travelling with CPA for a long time, you’d be excited to hear that Cathay now offers exquisite international cuisines in some of the finest restaurants in Hong Kong that are partners with the CP Airline.
The catch is that you can spend using your Asia Miles and any other MasterCard issued by the Airline. And as always, you get to earn something in return that benefits your next flying experience.
Cathay Wellness Programme
An exciting inclusion to the premium lifestyle programme is the wellness factor. Cathay is now using innovative tech to update your wellness data, schedule your routines and motivate you to maintain better physical health.
It’s an exciting factor that displays the Airline’s devotion and concern towards their customers. Cathay offers exclusive Asia miles and other flight immunities as motivating factors for maintaining a good shape without being on the journey.
