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People have taken to Twitter to discuss the cover of James Martin's new cook book, Butter, which came out on Thursday.
The chef and TV presenter is known for his love of full-fat ingredients and initially wanted to simply title the book Fat.
The cover, which features Martin intensely staring at a large, lardy fistful of creamy butter in his bare hand has drawn mixed reactions on social media.
James Martin's new cook book, which came out on Thursday is a love letter to butter and fat
The cookbook was written in 21 days during lockdown and the team photographed the dishes on the floor of his Hampshire home
Twitter users are split on whether the chef's look is one of love of unbridled rage.
Ian Baskerville posted a photo of the cover with the caption: 'James Martin has finally tracked down the butter that killed his family...and now it must pay.'
'This cover has to be the best worst cook book cover ever. He looks like he hates and loves it and is going to smother himself in it either way,' @Th_Drink said.
Some users have compared the butter in the cover to a sponge which Martin is set to kill
Another comment from @RoyHBT said: 'James Martin looking at the butter like a disappointed Dad. "Do better, butter."'
Some have also remarked that the butter in the cover looks
