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Police are investigating after a video which appears to shows a screaming girl being pinned down while getting her ears pierced at a busy shopping centre.
The footage - which shows a young girl screaming 'get off' - was filmed at the Meadowhall shopping centre, in Sheffield, on Sunday afternoon and has been widely shared on social media.
South Yorkshire Police said it is investigating the incident, which took place in the Lovisa store, and has traced the owner of the footage.
The video shows a young girl being held down by two women, while a third woman attempts to pierce her ears.
The girl, who is red in the face, can be heard screaming 'get off me' and 'ow, ow, ow' as the two adult women attempt to restrain her.
Police are investigating after a video shows two women restraining a young girl, before a third woman pierces her ears
The young girl can be heard screaming 'get off me' and 'ow, ow, ow' before her ears are pierced in the Lovisa store, in the Meadowhall shopping centre, Sheffield
The third woman, who appears to be a member of staff wearing blue disposable gloves, approaches the young girl with a piercing gun as the child pleads 'no, no'. She leans over the girl and appears to pierce one of