LBC is facing calls to sack radio host Steve Allen after he described Tilly Ramsay as a 'chubby little thing' on his morning show.
Allen, 67, who is on air from 4am to 7am, was asked by a caller on Wednesday about Tilly, the 19-year-old daughter of celebrity chef Gordon who is starring on Strictly Come Dancing.
In response, he remarked: 'I'm bored of her already. She's a chubby little thing isn't she. Have you noticed? Probably her dad's cooking I should imagine.'
Tilly took to Instagram on Wednesday to share a lengthy statement in which she expressed her hurt and shock at having her appearance criticised by Allen.
And criticism has continued to flood in today, with supporters demanding LBC bosses axe Allen in light of the comments.
The radio host failed to mention the row on today's edition of his show.
Fans have already reported him for his comments on Tilly, with Ofcom confirming it is currently assessing the complaints.
Campaigner Brie Read told MailOnline: 'People need to be held accountable for such awful comments like this, as they can be extremely hurtful and potentially dangerous for a persons' wellbeing.
'The language, labelling, and analysis of bodies in the media and on social media makes it near impossible to accept our bodies, especially for young people and those in the public eye, like Tilly.'
It is not the first time Allen has courted controversy with his on-air comments, after attracting the ire of Ofcom on several occasions over the years for remarks about blind people, travellers and Portugal.
Nikita Kuzmin and Tilly Ramsay during the the dress run for the second episode of Strictly Come Dancing 2021
Strictly Come Dancing star Tilly Ramsay criticised Allen who referred to her as a 'chubby little thing' live on air
In response to the remarks, Tilly wrote on Instagram yesterday: 'I try not to read and listen to comments and negativity however recently being called out on a national radio station by a 67-year-old man is a step too far.
'Steve please feel free voice your opinions however I draw the line at commenting on my appearance. It's such a shame that someone is trying to make such a positive experience negative.'
She continued: 'This isn't the first and definitely wont' be the last comment made about my appearance and I accept that and I'm learning to accept myself.
'But please remember that words can hurt. And at the end of the day I am only 19 and I'm so grateful for all the amazing opportunities I have been able to take part in.
'And I understand that being in the public eye obviously comes with it's own repercussions and I've been aware of this from a young age.
'However, I won't tolerate people that think it's okay to publicly comment and scrutinise anyone's weight and appearance. Love Tilly xx'
She captioned the post '#bekind'.
MailOnline has contacted LBC for comment.
Brie Read, the founder & CEO of Snag, an size inclusive fashion brand, added: 'Comments like this are accentuating the already dire body confidence issue we have in society. It's no wonder hospital admissions for eating disorders are up by a third across all age groups this year – a shocking statistic highlighting that change needs to happen now.
'I wish everyone could embrace their beautiful bodies, but this is of course easier said than done when comments like this are repeatedly being made. Enough is enough.'
Tom Quinn, director of External Affairs at Beat Eating Disorders, said: 'We were very disappointed to
