Beloved tea cake makers Tunnock's this afternoon found themselves the unlikely cause of Britain's latest culture war - after they donated treats to a group accused of transphobia.
The Scottish-based sweet snack manufacturers were dragged into the row after LGB Alliance thanked them for free wafers and cakes for their first annual conference.
It was seen by trans rights campaigners who vowed to boycott the company over the hand-outs.
Critics accuse the LGB Alliance of campaigning against the rights of trans people.
But the group says it is standing up for the rights of women who believe it is not possible to change biological sex.
Its online presence says: 'We promote the rights of lesbians, bisexuals & gay men, as recognised by biological sex. #SexNotGender'.
Tunnock's has not yet responded to MailOnline for a request to comment.
The fuse was lit on the row when LGB Alliance sent a thank you message to the snack company.
It said: 'Many thanks to Tunnock Official who kindly donated generous quantities of their fabulous caramel wafers and the legendary Tunnock’s Tea Cake.
'Both were gulped down by a hungry LGB crowd and lovely straight and trans allies. (Gannets every one of them).'
The tea cakes were a hit at the conference and organisers sent their thanks to Tunnock's
The conference is the first of its kind and has been taking place in London this week
LGB Alliance said the products had been gladly eaten by everyone at the London venue
There were calls to boycott the cakes after it was revealed they had been gifted to the event
Scottish Lib Dem councillor Ben Lawrie said the company should lose the T in its name
But the cake firm's products at the conference, which is being held at the QEII centre in Westminster prompted outrage from some quarters.
Teacher Vic Symonds said: 'This Gay Glaswegian can’t buy from in good conscience now. The LGB Alliance actively harms my whole community. They attack and undermine trans people and wrecked my favourite biscuit. Scunnered.'
Cathuk added on Twitter: 'Could you please explain why your company dontated product to an anti-trans hate group conference? Do Tunnocks support