Google takes 40% cut of online ads, lawsuit that shows giant's monopoly over ...

Google takes 40% cut of online ads, lawsuit that shows giant's monopoly over ...
Google takes 40% cut of online ads, lawsuit that shows giant's monopoly over ...

Google takes up to a whopping 42% cut from online ads that show up on its searches - four times as much as its rivals, a newly unredacted lawsuit reveals.

The bombshell legal filing, unsealed Friday in the U.S. District Court of the Southern District of New York, sheds new light on the scale of just how dominant the company's stronghold over advertisements is. 

'[T]he analogy would be if Goldman or Citibank owned the NYSE [New York Stock Exchange],' one senior Google employee said, according to the lawsuit. 

The revelation of the contents of the lawsuit comes as a string of companies accuse Google of utilizing its stranglehold over search engine market share to increase profits for themselves. 

The suit's importance pertains to the fact that companies have little choice but to use Google’s ad services, as the company controls the dominant tool for placing ads online and runs the primary platform that links consumers and sellers.

Google generates hundreds of billions of dollars of revenue a year by selling ads that appear along with its search results, in addition to ads that appear on sites across the internet.  

And as the primary gateway for users surfing the web, the suit alleges, Google has comprehensively - and purposely - limited the ability of other companies to reach consumers.

The suit further states that the company has used its monopoly over search-related commerce to benefit itself, while simultaneously harming consumers, advertisers, and the free market. 

'Google, moreover, cannot establish business justifications or procompetitive benefits sufficient to justify its exclusionary conduct in any relevant market,' the suit states.

The suit also adds that by paying billions of dollars per year to companies like Apple, as well as web browsers, and mobile carriers, the company successfully captures and keeps a stranglehold on key distribution channels.

The suit reasons that the company's monopoly over the market stems from its overwhelming influence over internet searches. 90 percent of internet searches in the United States use Google. 

The investigation is the latest challenge for major tech companies, which are

read more from dailymail.....

PREV Macron embraces Lula, and the memes poking fun at their ‘wedding’ mogaznewsen
NEXT In news vacuum, rumours and concern swirl over Catherine mogaznewsen