Exposed: Google's powerful stronghold over online advertising is revealed in ...
Exposed: Google’s powerful stronghold over online advertising is revealed in court documents Papers claim Google takes cut of up to 42% of advertising spending it arranges That is up to four times more than the cut its rivals take, legal documents allege Figures were contained in newly unsealed legal filing at a New York federal court Firm is being sued in US by 16 states' attorney generals and string of businesses
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Google's powerful stranglehold over online advertising has been revealed in new court documents.
Legal papers in the US claim the internet giant takes a huge cut of up to 42 per cent of the advertising spending it arranges. That is up to four times more than the cut its rivals take, the papers allege.
The figures were contained in a newly unsealed legal filing at a New York federal court.
One Google employee compared the company’s dominance to a major bank such as Goldman Sachs or Citibank owning the entire New York Stock Exchange.
Legal papers in the US claim the internet giant takes a huge cut of up to 42 per cent of the advertising spending it arranges. That is
