The sad final weeks of a lonely Scottish national who drank himself to death in his Bondi flat have been revealed as alcohol delivery service Jimmy Brings is thrust under the spotlight.
The drinks delivery service is facing an investigation after it was revealed it delivered the man three bottles of wine almost every day in the weeks before he died.
Friends and neighbours of the 49-year-old reported seeing delivery drivers dropping off copious amounts of alcohol to his Bondi apartment.
His order included bottles of wine and spirits delivered nearly every day, including two identical orders within 10 minutes of each other.
Friends and neighbours of the 49-year-old man who drank himself to death in his Bondi flat reported seeing delivery drivers drop off copious amounts of alcohol
Jimmy Brings is facing an investigation after it was revealed it delivered the Bondi man three bottles of wine almost every day in the weeks before he died
It's believed the man spent about $24,000 with the service in the three years preceding his death on nearly 300 orders.
Analysis of Jimmy Brings' sales data showed the man's orders increased substantially in the fortnight before he died.
Liquor and Gaming NSW had previously reviewed the man's death in June 2018 but has confirmed it will re-examine the circumstances surrounding the man's death.
'The investigation will examine whether the actions of an online alcohol delivery company breached NSW liquor laws and if excessive alcohol consumption was involved,' a statement said.
The Endeavour group, who own Jimmy Brings as well as outlets BWS and Dan Murphy's, said 'in response to the tragic death of the man in 2018' they had developed an automated responsible service of alcohol system.
The system is triggered by the volume or frequency of orders and identifies certain customers as high risk and 'red flags' them.
'Red flagged customers or transactions are reviewed by the Responsible Manager to determine whether further action should be taken,' a spokeswoman said.
'Using this system, thousands of orders have been cancelled.'
It comes as an alcoholic who pleaded Jimmy Brings to stop serving her was instead repeatedly sent promotional messages and discount codes.
The woman sent several messages asking to 'opt out' of the service and self-exclude from any future advertising.
In one email seen by Daily Mail Australia, she detailed her issues with alcohol - including receiving professional treatment to beat her addiction after spending more than $5,000 on the service in just four months.
In one email she recently received, the woman was offered a $10 voucher to shop with Jimmy Brings again. The subject line read: 'WE MISS YOU!'. This message was sent after she revealed she had an alcohol addiction
A spokesperson for Endeavour group, who own Jimmy Brings as well as outlets BWS and Dan Murphy's, said at the time the group sought to 'exceed' obligations in terms of compliance with the laws
At the height of the woman's addiction in the early days
