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Country Road Group workers are planning to go on an 'indefinite strike' amid a bitter wage dispute as the union calls for shoppers to boycott the fashion powerhouse.
Staff employed at the CRG Logistics warehouse in Melbourne will walk off the job on Thursday as the female-dominated workforce demand a pay rise.
The United Workers Union said most workers were paid either $22.52 or $24.34 an hour - above the national minimum wage of $20.33.
They claim staff at the Truganina warehouse are not being paid a 'fair' rate and are seeking a 90c hourly increase - or an additional $25 to $30 a week.
But the company has accused the unions of running a smear campaign against its brands to 'publicly discredit our brands with false and baseless allegations of underpayment, bullying and harassment to leverage its demands'.
The UWU has launched a website titled 'Country Rogue' with a petition calling for people to sign up to help workers 'get the pay they deserve' and avoid visiting its retail outlets.
Country Road warehouse workers will go on an 'indefinite strike' from Thursday amid a bitter dispute with the fashion giant (pictured) over wages
Unions argue men in nearby warehouses performing the same work were earning up to $10 more an hour and the company's 44 per cent profit rise in 2020 means they can afford to pay staff more.
'It's time they rewarded their