Kate Middleton and Prince William appear to be following in the footsteps of Prince Harry and Meghan Markle by releasing photographs in their trademark style walking away from the camera.
The Duke and Duchess of Cambridge, both 39, shared a behind-the-scenes shot as they arrived at the Clydeside Distillery to attend the Earthshot reception at Cop26 in Glasgow last night.
In the snap, the couple could be seen with their backs to the camera as they greeted guests while entering the event together.
The snap bears striking similarities to a style of shots which were often released by the Duke, 35, and Duchess of Sussex, 39, which saw them walking away from the camera.
It comes after Prince William and Kate last week drew comparisons to Prince Harry and Meghan by releasing photographs in black and white - and choosing to share their rare moments of public affection.
Brand expert Nick Ede predicted the public could expect to see 'many more' of these type of images from the Duke and Duchess of Cambridge, adding: 'This behind the scenes almost candid image is one that we have associated with Meghan and Harrys most famous images.
Kate Middleton and Prince William appear to be following in the footsteps of Prince Harry and Meghan Markle by releasing photographs in their trademark style walking away from the camera
Pictured, a photo shared by the Duke and Duchess of Sussex during their Megxit tour in March 2020
'The rawness of the image gives the viewer an intimate insight into the Cambridges and I think that as they are stepping up their brand and visibility. This is just a progression that will engage fans around the world.
'We have seen behind-the-scenes shots from popstars coming off stage to actors taking a bow etc.
'These are always candid moments that have an enduring appeal and bring a human touch to the image, which is something Meghan and Harry have done on numerous occasions.
'This image creates a very strong narrative and I think we can expect many more of these types of images to be realeased in the future.'
The couple made the style their signature at Christmas 2018 when they released their festive card, which featured a previously unseen snap from their wedding (pictured)
Last night, the Duke and Duchess of Cambridge shared photographs on Instagram as they walked into the evening reception in Glasgow.
In one of the snaps, the couple can be seen with their backs to the camera as they greet Earthshot prize winners at the distillery.
It bears striking similarity to a series of photographs shared by Harry and Meghan during their time as working royals.
The couple made the style their signature at Christmas 2018 when they released their festive card.
It featured a previously unseen wedding snap as they stood with their backs to the camera and watched fireworks erupt over the grounds of Frogmore House, Windsor, where their evening reception was held.
Throughout their time as working royals, the Duke and Duchess of Sussex often released photographs as they walked away from the camera on their social media (pictured, at Archie's photocall)
The photograph was captured by Chris Allerton hours after the couple tied the knot at St George's Chapel.
They went on to share further snaps in a similar pose on their @SussexRoyal Instagram page, including one image from their son Archie's photocall.
Meanwhile they also posted another snap in a near-identical pose as they attended the annual Mountbatten Festival of Music at the Royal Albert Hall in March 2020 during their Megxit tour.
Last week, royal photographer Chris Jackson, who is married to The Duchess of Cambridge's stylist and close friend Natasha Archer, 34, took to Instagram and explained how he captured a series of behind-the-scene pictures from the Earthshot Prize Awards on Sunday at Alexandra Palace in London.
Among the black and white images, which
