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The Kiss Cam is a time-honored tradition for sports-loving couples to share a little romance on screen. But love was not in the air at recent college football game where a poor young woman's rejection was broadcast on live TV.
Cameras were swooping over fans at the Wake Forest Demon Deacons' crushing win against Duke on Saturday, when they zoomed in on a young couple in the crowd.
The guy and girl appeared to be flirting and chatting, when the girl leaned in for a kiss.
However, the guy had different plans. As she leaned in, he faced forward pretending not to notice her in one of the most ruthless rejections ever caught at a sporting event.
A college football fan snubbed his girlfriend's kiss on ESPN during Wake Forest's 45-7 win over Duke, saying it's a misunderstanding and that the rejection was an inside joke
After the crushing blow, the internet was quick to denounce the young man but the pair insist that the move was just an 'inside joke'.
'I was just