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A security company has been banned by regulators from running an advert which claims that residential burglaries increased in the summer months without any supporting evidence.
Alarm firm Versiure ran a TV ad during June and July 2021 which showed four people sitting around a table discussing home security and fitting security system.
One of the actors claimed 'there are so many burglaries during the holidays'.
However, the Advertising Standards Authority ruled that the claim of an increase in residential burglaries over the holiday period had not been substantiated and should not be repeated.
Verisure tried to defend their advertisement claiming their definition of holidays included any statutory or general holidays including April, May, July, August and December.
However, 18 members of the public complained the advert was misleading and lodged a complaint with the Advertising Standards Agency.
An advertisement by Verisure alarms made misleading claims about home burglaries
The company claimed that residential burglaries increased over the summer
