104
View
comments
A beer company has been forced to re-design its colourful ale cans after Scotland Yard complained the artwork appealed to children and was 'reminiscent' of the video game Minecraft.
Metropolitan Police officers raised concerns after they spotted the can of Side Eyes by Danish brewery Mikkeller - which features cartoon faces - in Sainsbury's.
Regulators launched an investigation, prompting the brewery to argue the colourful packaging was to attract female drinkers, not children.
Officers complained after they spotted the 'coke-sized' cans of pale ale Side Eyes by Danish brewery Mikkeller at a supermarket in Surrey
Officers complained after they spotted the 'coke-sized' cans at the supermarket in Surrey.
The pale ale can featured two brightly-coloured cartoon characters against a turquoise backdrop and was designed