View
comments
Visitors to Piccadilly Circus have been shocked by a giant anamorphic Rosamund Pike jumping out from an advertising screen to promote her new fantasy drama, The Wheel of Time.
The show, which is described as the new Game of Thrones, is being streamed by Amazon Prime.
Similar advertising campaigns featuring the 3D screens are taking place in Paris, New York, Madrid and Tokyo.
Pike, 42, who plays Moiraine Damodred, head of the all-female Aes Sedai gang in the drama, filmed special scenes for each billboard location to maximise the three-dimensional effect for people on the ground.
The illusion makes her character appear to reach out from the video screen across the open space.
Moments later a monster and some snakes climb from the screen.
Rosamund Pike appears to reach out from a billboard in London's Picadilly Circus to promote her new Amazon Prime Video show The Wheel of Time