All-conquering Adele lands huge £1m Amazon Christmas advert deal - amid speculation her American super-agent boyfriend could step in to help manage her
Ad for the delivery giant shows a girl meeting friends at a US subway station Adele's track Hold On plays during the advert which debuted during her special The singer has reportedly been known for turning down endorsement deals By Katie Hind For The Mail On Sunday
Published: 22:04 GMT, 27 November 2021 | Updated: 22:28 GMT, 27 November 2021
Amazon has paid Adele at least £1 million to use her hit track Hold On for its Christmas advert.
The lucrative tie-up with the online retailer was signed in the run-up to the release of her fourth studio album 30. The track will feature in campaigns in the UK and US as well as in other global markets.
In the advert, Adele is heard as a schoolgirl walks through a subway station in America to meet friends.
It was screened last week during ad breaks in her ITV show, An Audience With Adele. A source said: ‘This is a coup for Amazon, they are big – but Adele is bigger.’
Known previously for turning down endorsement deals, Adele once said she had been offered ‘everything you can imagine’ since shooting to fame in 2008.
Her influence was illustrated last week when
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