Will Wonderbra give M&S a lift? High street giant strikes deal to sell lingerie brand By Mail on Sunday Reporter Published: 02:26 GMT, 28 November 2021 | Updated: 02:26 GMT, 28 November 2021 Viewcomments High street giant Marks & Spencer has struck a deal to sell the lingerie brand Wonderbra from next month. The agreement is part of a strategy to bring labels such as Hobbs, Jigsaw, Joules and White Stuff onto the retailer’s website and into its stores. The arrival of Wonderbra – best known for its 1994 Hello Boys advertising campaign, starring supermodel Eva Herzigova – will be regarded as a coup by M&S, whose lingerie range remains highly successful despite headaches in other parts of its clothing business. The arrival of Wonderbra – best known for its 1994 Hello Boys advertising campaign, starring supermodel Eva Herzigova – will be regarded as a coup by M&S, whose lingerie range remains highly successful despite headaches in other parts of its clothing business M&S sells its own push-up and strapless bras, but believes the Wonderbra, available on the M&S website from early December, can help attract more shoppers. Neil Harrison, director of guest brands at Marks & Spencer, said the addition of brands that complement existing ranges was ‘an exciting way we can offer our customers even more choice’. Share or comment on this article: All rights reserved for this news site (dailymail) and under his responsibility