Black Lives Matter has announced its seventh year of boycotting 'white companies' during the holiday season to support 'Black Xmas.'
On Black Friday, the official Black Lives Matter Global Network shared an Instagram post calling to 'support Black-led-Black-serving organizations.'
'We're dreaming of a #BlackXmas. That means no spending with white companies from Black Friday until New Years Day', the official blackxmas.org site states.
The group suggest three ways for its supporters to take part in Black Xmas: Build Black, Buy Black, and Bank Black.
The group is encouraging its followers to 'buy exclusively from Black-owned businesses' claiming 'white-supremacist-capitalism uses policing to protect profits and steal Black life.'
The Black Lives Matter movement is calling for supporters to boycott 'white' companies, organizations, and banks from Black Friday until New Years Day
But many on social media slammed the idea as racist and 'segregating'. Several people questioned what would happen if white people called for a month-long boycott of black-owned companies.
'All live matter. Stop making profit out of poor people,' @ShaqYnwa tweeted.
Another person changed the Black Xmas logo writing: 'All Lives matter Christmas.'
'Isn't that racist?' @shocked_daily asked on Twitter.
'This seems derogatory and segregating,' @DakNarciso commented.
Others took the idea and decided to turn it on its head. 'Great idea by blklivesmatter! def gonna make sure the local owned shops I buy from are white owned! we gotta support our own race! so glad we are finally on the same page,' @Sligresda commented.
Many Twitter users also pointed to several Black Lives Matter leaders that have bought expensive houses in predominately white neighborhoods in recent years.
'Give us your money so we can buy more houses worth millions and then blame white supremacy again,' @Mikail58980053 tweeted.
'Or hear me out...build a $35k fence around your $1.4m home in a predominantly white neighborhood and BOOM liberated. Doing pretty good for a "marxist",' @ljmikeii wrote.
Supporters of Black Xmas responded to negative commenters trying to explain the boycott, calling them racist, or expressing their support.
'This old white guy donated because I am commanded to "Love your neighbor,"' @SRGhart commented.
Some commented on the posts asking for recommendations for black-owned businesses to support.
According to Nielsen research group, black buying power in 2020 equaled $1.57 trillion. The Nielsen report also found that black shopper are increasingly using their money to support companies that have tailor-made messaging to target black buyers.
During the pandemic, black business owners had to shut their doors for good at more than twice the rate that white businesses did between February 2020 and April 2020, CNBC reported.
But interest in supporting black-owned businesses soared following the killing of George Floyd and the months of
