NASCAR Xfinity series driver Brandon Brown has signed a two-year sponsorship deal with LGBcoin, the cryptocurrency inspired by the anti-Joe Biden 'Let's Go Brandon' chant, after he was banned from advertising the brand on his race car.
The eight-figure deal 'will include personal participation in publicity events, videos, crypto conferences, racing-related events and more, though won't include car decals,' according a press release issued by the brand on Friday.
Brown is now a 'holder' of the currency, the release stated, and his spokesperson confirmed to FOX Business that he is being paid in 'both cash and coin.'
'I'm working to achieve my own American dream,' Brown said in the release. 'I'm humbled and thankful for LGBcoin.io's reaffirmed support for my professional journey and their commitment to maintain a patriotic message.'
The announcement comes a week after NASCAR denied the request from Brandonbilt Motorsports for the 'Let's Go Brandon'-inspired sponsor to be the primary partner for the 2022 season, saying they wanted to avoid politics.
NASCAR Xfinity series driver Brandon Brown is pictured on the LGBcoin website. He has signed a two-year sponsorship deal with the cryptocurrency inspired by the anti-Joe Biden 'Let's Go Brandon' chant, after he was banned from advertising the brand on his race car.
NASCAR Xfinity series driver Brandon Brown (pictured) has signed a two-year sponsorship deal with LGBcoin, the cryptocurrency inspired by the anti-Joe Biden 'Let's Go Brandon' chant, but Brown is banned from advertising the brand on his race car.
LGBcoin has since doubled down on their backing of Brown, who they said 'symbolizes everything great in this country' and said they would sponsor him even if their name never appeared on his car.
Brown was much lesser known before he unintentionally sparked the anti-Biden chant after NBC sports reporter Kelli Stavast confused the crowd jeering 'f*** Joe Biden' for 'Let's Go Brandon!' at a NASCAR event in Alabama on October 2.
The driver has since catapulted himself - and the phrase - into stardom.
A NASCAR sponsorship deal inspired by the anti-Joe Biden 'Let's Go Brandon' chant was rejected last week after
