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Anyone buying a dress in Selfridges’s latest sale for thousands of pounds might be surprised to learn they can’t wear it even once.
The British luxury department store based in London will become the world’s first retailer to sell a range of dresses by legendary Spanish designer Paco Rabanne in digital form only.
A dozen of Rabanne’s dresses from his ‘unwearable’ collection of the 1960s are to be sold as non-fungible tokens (NFTs) from £2,000 to more than £100,000 as part of a new exhibition at Selfridges’s flagship Oxford Circus store.
Customers will be given a digital certificate of ownership for each outfit, but not the original item.
A dozen of Paco Rabanne’s dresses from his ‘unwearable’ collection of the 1960s are to be sold as non-fungible tokens (NFTs) from £2,000 to more than £100,000 as part of a new exhibition at Selfridges’s flagship Oxford Circus store
Anyone buying a dress in Selfridges’s latest sale for thousands of pounds might be surprised to learn they can’t wear it even once
The British luxury department store based in London will become the world’s first retailer to sell a range of dresses by Rabanne in digital form only
Instead, it will be added to their wardrobe in the ‘Metaverse’, a digital world where they can use the NFT to dress an avatar of themselves.
Each of Rabanne’s items will be available as an NFT to 56 customers from January 28, and will go alongside NFTs of rare works by Victor Vasarely, considered by
