A leading insurance company has banned the words 'energetic' and 'enthusiastic' from its job adverts to avoid putting off older applicants.
Phoenix Group said it was looking at how to write job applications that steered clear of 'younger-age stereotypical words' over fears the over 50s are 'ruling themselves out' of applying.
The company, based in Birmingham, is also said to be assessing where it placed its advertisements to ensure they reached older jobseekers.
Phoenix is run by Andy Briggs, who was appointed by the government to be the business champion for older workers in 2017.
Phoenix Group, a leading insurance firm run by the government's business champion for older workers Andy Briggs (pictured), will no longer use words 'energetic' or 'enthusiastic' in its job adverts to avoid putting off older workers.
A spokesman for Phoenix told The Times: 'This is not because people's enthusiasm changes with age but because research shows that some people will rule themselves out of even applying if they don't feel that they are wanted.'
The company will also remove