Australia's top doctors are calling for a sugar tax on sweetened drinks to help tackle obesity, heart disease, diabetes and strokes and save billions in health costs - but critics have accused them of trying to control people's lives.
The Australian Medical Association has launched a new social media campaign to highlight its calls for a tax on products containing a high amount of sugar such as Coca Cola.
It wants a tax of 40 cents per 100 grams of sugar which would increase the price of sweetened drinks by an average of 20 per cent.
According to research from the AMA, Australians consume 2.4 billion litres of soft drink each year - the equivalent to 960 Olympic-sized swimming pools.
The proposed sugar tax, certain to upset countless hard-working Australians, would see the price of a can of Coke increased by up to 16 cents.
The AMA estimates the tax would raise $814million a year - which could be spent on tackling obesity - and result in 16,000 fewer cases of type 2 diabetes, 4,400 fewer cases of heart disease and 1,100 fewer strokes over 25 years.
A social media awareness campaign with a heavy focus on soft drinks has been launched by the Australian Medical Association in a bid to reduce obesity numbers across the nation
Dubbed 'Sickly Sweet', the online campaign from the AMA wants to see the eventual introduction