The iconic M&M characters - ubiquitous in commercials for the chocolate candies for decades - are getting a makeover that the company claimed Thursday will fit them in a 'more dynamic, progressive world.'
The changes, which will take effect immediately, gives the characters a more modern look to emphasize characters' 'personalities.'
The biggest changes appear to be to the two female M&Ms, the green and brown ones.
Mars, the maker of the candies, has been criticized in the past for making the green M&M too sexy, and either pushing a rivalry or a possible flirtation with the brown M&M.
A viral tweet from 2015 of the two characters holding hands on the beach, posted just two days after the Supreme Court effectively legalized gay marriage, led to rampant speculation on the web. In fact, a search for the two characters in the notorious fan fiction site Archive Of Our Own produces 11 different results.
The new 'progressive' M&Ms after Mars announced a rebrand and redesign effort the company claims will fit them in a 'more dynamic, progressive world.'
BEFORE: The original M&M characters. Mars, the maker of the candies, has been criticized in the past for making the green M&M too sexy, and either pushing a rivalry or a possible flirtation with the brown M&M.
A before-and-after of the well known green M&M, often criticized as being sexualized. She will now where sneakers instead of stiletto boots
A before-and-after of the brown M&M, who will no longer go by the name 'Ms. Brown' to emphasize personality rather than gender and will now wear a 'more professional' heel
The solution appears to be the green M&M losing her stiletto boots in favor of sneakers and the brown M&M wearing slightly lower heels than before to what Mars spokespersons called a 'professional height.'
Mars wants the green M&M to be 'better represented to reflect confidence and
