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A furious backlash in India has forced Nestle to discontinue a range of KitKat bars covered by wrappers with Hindu gods on them.
The range has sparked worries that the chocolate bars adorned with the images of Lord Jagannath, Balabhadra and Mata Subhadra would inevitably be thrown away in bins and on the streets.
It is only recently that the KitKat wrapper with a picture of Lord Jagannath came into the spotlight, sparking reactions on social media.
'Kindly remove the pictures...they might even get stepped on unintentionally,' one Twitter user stated on social media.
Nestle India remade the wrapper of their latest KitKat range and added pictures of Lord Jagannath, Balabhadra and Mata Subhadra in 2021, sparking reactions on social media
Another Twitter user commented that it is an honour to have 'Odisha culture and Lord Jagannath, Balabhadra and Subhadra on Kitkat, but throwing the wrappers in dustbin or stepping on them accidentally would be an insult to the deities.'
The bars were introduced to 'celebrate the culture', according to Nestle. The
