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Wealthy families living by leafy Hampstead Heath have branded £600million plans to build a 19-storey block of flats on a view beloved by poet John Keats as 'horrific'.
The proposed development at Murphy's Yard in Kentish Town will be visible from the top of Hampstead Heath, where Keats was inspired to write 'I Stood Tiptoe Upon a Little Hill'.
Developers Folgate Estates insist the site - which would include a community and event spaces - would be 'a characterful, playful and accommodating place for all'.
But a mocked-up view of how it might look from the neighbouring beauty spot has seen locals rage against the proposals.
Their ire was laid bare in some 83 consultation responses sent in to Camden Council after Folgate's plans were submitted last year.
One resident - named only as Emily - opined: 'This would be absolutely horrendous overdevelopment.
Locals say that a 19-storey flat in particular would damage the current views from the spot
This mock up image from the £600m plans for Kentish Town shows the proposed building
A map of the site shows Folgate Estate's ambitious plan for Murphy's Yard in Kentish Town
'The height of these buildings is horrific and will change the views from Hampstead Heath forever. It is totally unacceptable that a few greedy developers should be allowed to ruin the area for everyone else. Nobody wants to live in these tall blocks. The council should switch focus to low rise development'
Her