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The Government will spend £53,000 researching whether people are accepting of toilet water being treated and then pumped back into the water supply.
But the tender from the Department for Environment Food and Rural Affairs (Defra) acknowledges that some recycling schemes have been 'rejected' in the USA where they have been called 'sewerage beverage' and ‘toilet to tap’.
The study will look at 'public attitude and public acceptability towards water recycling (water reuse) as a source for drinking water treatment' as some households in the UK face water shortages by the 2050s.
The news comes as the water regulator Ofwat has launched a probe into 'widespread shortcomings' concerning sewage treatment works and water companies have hiked their bills by 10% this month.
MPs have already blasted water companies that made £2.8billion in profit in 2021 over rivers - where sewage currently ends up - becoming a 'chemical cocktail' of sewage, agricultural waste, and plastics.