Couch potato gamers are being urged to use a new bespoke fitness routine so they can get in shape to enjoy their sedentary hobby and improve their performance.
The workout which lasts 15 to 20 minutes features a range of simple exercises to improve general stamina as well as strength and flexibility in the wrists, neck and back.
The so-called Gaming Intensity Fitness Workout, known as a G.I.F.T. has been launched by broadband provider EE and British gaming culture brand EXCEL ESPORTS
Gamers can follow the exercises on a "YouTube video presented by UK fitness expert OBi Vincent and EXCEL ESPORTS’ Performance Manager, Ewen Bufton.
It features OBi and gaming influencer and twitch streamer, Sunpi, demonstrating simple moves like finger flexing, and neck, shoulder and wrist rotations.
EE Full Fibre is launching the UK's First Performance Workout specifically for gamers with fitness guru OBi Vincent (pictured)
The 13 exercises designed for all fitness and gaming levels also include air squats and moves to improve grip so gamers can better handle their controllers.
EE is claiming that its EE Full Fibre G.I.F.T. workout offers gamers ‘the ability to help develop their own personal gaming power and stamina with a workout experience just for them’.
Its launch follows an EE survey which found that British gamers spend an average seven hours each week gaming, with almost two thirds (63%) experiencing fatigue during sessions.
The survey of 1,000 gamers found that their average time playing without a break was three hours.
It also revealed that they ranked physical fitness as the least important factor in helping their overall performance, behind gaming equipment, a reliable broadband connection, and screen size.
But the survey found that 39% agree that ‘every second counts in gaming’, suggesting that improvements in mental and physical fitness could give them an edge.
More than a quarter (26%) wanted to boost their gaming stamina and four in ten wanted to improve decision-making skills or make faster decisions during gaming sessions.
EE said it wanted to demonstrate to gamers that ‘building even simple exercises’ into their routine can help them ‘reach their
