Monday 9 May 2022 01:50 AM Big brands face growing pressure to stop manipulating models' bodies in adverts ... trends now
Monday 9 May 2022 01:50 AM Big brands face growing pressure to stop manipulating models' bodies in adverts ... trends now
Big brands face growing pressure to stop manipulating models' bodies in adverts as MPs back campaign Several brands have signed up to the Body Image Pledge – including Boots More than 70 cross-party MPs signed a letter calling for others to follow suit Campaign is led Dr Luke Evans, who said he saw ‘first-hand’ the negative effects
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A campaign calling on big brands to stop digitally manipulating models’ bodies in adverts has been backed by dozens of MPs.
In a bid to tackle body-confidence issues, they are urging companies not to ‘photoshop’ people’s figures.
Several major brands have already signed up to the Body Image Pledge – including Boots, Dove and PureGym.
More than 70 cross-party MPs signed a letter calling for other companies, charities and organisations to follow suit.
