Friday 13 May 2022 12:11 PM Vogue magazine threatens to take legal action against a tiny Cornish pub that ... trends now

Iconic fashion magazine Vogue is threatening to sue a beloved 200-year-old pub nestled away in a tiny hamlet after claiming its name could confuse its readers.

Conde Nast, the publisher of Vogue, has reportedly sent a 'cease and desist' letter to family-run Star Inn at Vogue, a hamlet near the leafy civil parish of St Day, Cornwall.

Publicans Mark and Rachel Graham were ordered to stop using the homonymous name of the Cornish hamlet to prevent confusing the glossy magazine's readers.

Signed off by Conde Nast's chief operating officer Sabine Vandenbroucke, the letter notes her 'grave concern' that Vogue the hamlet could cause a mix-up in global trade for the fashion bible of the same name.

The letter reads: 'Our company is the proprietor of the Vogue mark, not only for its world-famous magazine first published in November 1916 but in respect of other goods and services offered to the public by our company. 

'We are concerned that the name which you are using is going to cause problems because as far as the general public is concerned a connection between your business and ours is likely to be inferred.' 

But Mr Graham, 60, said he could scarcely believe it when he received the warning, telling CornwallLive: 'It seems common sense has taken a backseat on this one.

'When I opened the letter I thought some b****r in the village was having me on', he added.

'Surely these people can't be serious? In this day and age, someone couldn't be bothered to go onto Google and see that Vogue is a Cornish hamlet that's been here for hundreds of years.'