Tuesday 17 May 2022 10:46 AM Jamie Oliver calls for 'Eton Mess' protest outside Downing Street unless PM ... trends now
The celebrity chef recorded himself outside the prime minister's residence today, saying he was 'upset' after the government reneged on plans to ban junk food TV adverts before 9pm and buy-one-get-one-free deals at supermarkets.
In a video uploaded to Instagram, he called on parents, teachers and campaigners to bring their own Eton Mess desserts to No.10 on Friday and to 'hold them up in solidarity.'
Speaking directly to the PM, Oliver 'begged' him to reverse course, telling him: 'I'm here at your front door and I want to give you a little message.'
He said the Mr Johnson's U-turn had 'upset me and all the people that campaigned for child health', adding: 'I would love to give you the opportunity, if possible, to realise that it's okay to make a mistake...
'You've got 36 hours to go back on your U-turn on the law your own government put in place.'
He added: 'If you don't, I will call on parents teachers, chefs, campaigners, cleaners.... to walk down here at 12:30 on Friday for 15 minutes.
'Why? Because we're going to bring Eton mess, that great dessert, invented in that very privileged place, Eton school, where our prime minister went.
Jamie Oliver recorded himself outside the prime minister's residence today (pictured), saying he was 'upset' after the government reneged on plans to ban junk food TV adverts and buy-one-get-one-free deals at supermarkets.
Oliver called on parents to march to Downing Street on Friday and hold up their Eton mess desserts 'in solidarity'
Speaking directly to Boris Johnson (pictured), Oliver 'begged' him to reverse course, telling him: 'I'm here at your front door and I want to give you a little message.'
No10's reversal on a planned ban of 'buy one get one free' deals will only worsen the UK's cost of living crisis, Government calculations suggest.
A Whitehall assessment of the ban — set to come into play this October — found outlawing the promotions would actually save the public £14 a year.
The report, published in 2020, claimed the multibuy promotions encourage households to spend an extra £75 each year.
This was offset by £61 of savings from the discounts of BOGOF deals.
The ban was one of the key pledges of No10's anti-obesity strategy to encourage Britons to lose weight and save the NHS money.
But the Prime Minister U-turned on the measure, citing the impact they would have on poorer families at a time when many Britons are struggling with rising costs.
Health campaigners have savaged the move, with celebrity chef Jamie Oliver saying it was a 'wasted opportunity' to tackle obesity.
However, some Tory MPs, who were unhappy with the planned ban as a 'nanny-state' measure welcomed Mr Johnson's announcement.
'I'd love you to make your Eton mess, go to Tesco, Sainsbury's…get your Eton mess and bring it here in an orderly way for 15 minutes of fun, no mess, no shouting, just positivity, to show support that he needs and his government needs to take the childhood obesity strategy seriously.'
He added: 'This doesn't have to happen Boris, I think even though you were lucky enough to have the education at Eton, I went to a comprehensive school, but really my school was the pub I grew up in, and my main teacher was my dad, and he taught me three things: Actions speak louder than words, be true to your word, and never buy fish on a Monday.
'So Boris, I ask you, dare I say it I beg you, please re-consider backtracking on key parts of the childhood obesity strategy.
'This is one of the most profoundly important things as far as getting to the heart of levelling up and making this country a happier and healthier, more productive, fairer place.
'So Boris, over to you brother, with warm hearts, do the right thing.'
The chef has previously blasted the PM's U-turn as a 'wasted opportunity' to tackle obesity in children, which has soared during the pandemic.
He wrote in the caption of today's video: 'Prime minister Boris Johnson... 36 hours to reconsider your reckless U-turn on The childhood obesity strategy to protect child health…..
'And if he doesn't do the right thing I call on the British public to turn up at number 10 Downing Street on FRIDAY at 12:30 for 15 minutes with the dessert of Eton Mess symbolising the privilege and the mess that is our British government and its inability to do the right thing...
'I really need your help guys you can do it in a lunch break ask your boss but please