Tuesday 24 May 2022 05:04 AM Marketing professional Liza McNally jumps to the defence of Scott Morrison trends now
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An advertising professional has argued members of her industry have the skills to be prime minister after Scott Morrison was perceived as ill-equipped due to his background in marketing.
Mr Morrison, who stood down as Liberal leader after a crushing election defeat on Saturday, enjoyed a celebrated career in tourism and advertising prior to joining parliament in 2007.
During his time as PM, he garnered the perjorative nickname 'Scotty from marketing', which was often proliferated online by Australians following unpopular decisions, such as his trip to 2019 Hawaii during the black summer bushfires.
But Executive Consultant Liza McNally says she does not understand why marketing was publicly viewed as inadequate previous profession for a prime minister.
'As I start my Federal Election Day in Australia to the dulcet pings of unsolicited text messages from political parties, I’m left wondering why "Scotty from Marketing" gets such a bad wrap,' she wrote on LinkedIn on Saturday.
Liza McNally (pictured) has argued marketers make good leaders after former PM Scott Morrison notoriously attracted the negative nickname 'Scotty from Marketing'
'I’ll leave the merits or not of "Scotty" for another forum (with wine) but it’s the ''from marketing" that’s left me asking, why can’t a marketer run the country?'
Ms McNally said marketers broad set of abilities are transferrable across situations and they are able
