Sunday 29 May 2022 07:19 PM Kylie Minogue's £12 pink fizz becomes Britain's top-selling branded prosecco ... trends now
Kylie Minogue's pink prosecco has become Britain's top-selling celebrity branded fizz.
The Australian singer launched her wine range two years ago but the £12 pink fizz has become the star as the UK's bestselling branded prosecco rosé.
The blush-coloured alcoholic drink made up a sixth of market share (15.8 per cent) in the year, with £7.7 million of sales a third more than its competitor, analysis by Nielsen found.
The coveted pink fizz has seen a boom in sales
Kylie Minogue, 54, told the Times: 'There can be a stigma around celebrity wines but I think we have circumnavigated this through a shared quest for quality.
'It is mind-blowing that we have reached so many people with the portfolio of wines, especially considering we launched through lockdown.
'I think people can sense my joie de vivre for this brand. Making this a reality has not been without its obstacles but it really is a labour of love.'
The affordable prosecco rosé is made on an estate run by seventh-generation producers in Gambellara, a picturesque town in northeast Italy, at the foothills of the Lessini Mountains.
The flavours of the wine are described as having crisp, fresh notes of strawberries, raspberries and blossom.
The drink won a commendation at the latest Drinks Business Awards, with one judge remarking that it was 'driving new customers into the [sparkling rosé] wine category'.
The Italian government only approved the production of prosecco rosé in May 2020, with exports permitted in November that year.
Paul Schaafsma, managing director of Benchmark Drinks said: 'I've been in the wine industry for 25 years and this is the most successful product I've ever been associated with,'
'It's just extraordinary how people have taken to it.' he added.
'There is an incredible following of Kylie supporters out there who initially tried it but then enjoyed the wine and came back again.'
Aside from prosecco, Ms Minogue also has a range of French still rosé ranging from a £9 bottle in Morrisons to a £32 bottle of Côtes de Provence Cru Classé Rosé in
