Sunday 12 June 2022 12:52 AM Prime Minister is set to urge families to buy British as he launches his food ... trends now

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Boris Johnson will this week rally families to buy British as he rejects calls for a ‘nanny state’ junk food ban.

The Prime Minister is due to launch his food strategy tomorrow alongside Environment Secretary George Eustice, with a focus on boosting homegrown produce in the face of spiralling global prices.

He will also reveal that proposals to introduce sugar and salt levies – recommended in a review by Henry Dimbleby, co-founder of the Leon restaurant chain – have been dropped. A Government source said the policies were ‘too ‘nanny state’, too un-Conservative, and there is an even stronger case for not doing them now that we are in the middle of a cost-of-living crisis’.

Mr Eustice will also issue a call to arms for consumers to support Britain’s farmers by buying locally sourced food.