Tuesday 21 June 2022 05:13 PM Japanese lacy boxer shorts that 'glamorise the male part' and offer amazing ... trends now
A Japanese manufacturer of 'glamorous' lacy boxer shorts which are designed for men was surprised to sell out of its stock.
Underwear company Wacoal which sells the briefs for ¥3,960 (£24) said the garment is 'designed to comfortably wrap around the male part'.
It was worked on by the company's underwear scientists for six months before they shared the news of the new lacy boxers.
Wacoal was at first unsure about the idea so it crowdfunded for an initial target of ¥300,000-worth of orders (£1,800).
But ended up hitting, 1,000% more than that, at ¥3.2 million-worth of orders (£19,000).
The sales craze then reached fever pitch yet again at Japanese department store Isetan in Tokyo.
Its glamorous menswear section sold out of three months-worth of stock in just 10 days due to the boxer's popularity with men in their 30s and 40s, The Times reported.
Looking at Wacoal's website today, it was also not possible to purchase the boxers in any of the seven colours including red, black, pink, yellow and pale blue or in either of the sizes, medium and large.
A Japanese manufacturer of 'glamorous' lacy boxer shorts (a model wearing the it) which are designed for men was surprised to sell out of its stock
Underwear company Wacoal which sells the ¥3,960 (£24) briefs in seven colours including pink, yellow and pale blue said they are 'designed to comfortably wrap around the male part'
Akira Mizoguchi, a Wacoal spokesman, told the Asahi
