Monday 27 June 2022 12:51 AM Cat owners are exploiting their pets in social media clips in bid to become ... trends now

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They started out as cute clips of cats posted on social media to amuse or delight fellow pet-lovers.

But ‘funny cat videos’ have become more sinister with some owners exploiting their felines in an attempt to become famous, warns a charity.

Cats Protection highlights videos where owners provoke their pets to garner a reaction in an attempt to make the images go viral.

Examples include tapping the cat to the sound of music, increasing in tempo and force, until the animal strikes back or scaring the cats by putting unusual objects next to them.