Tuesday 28 June 2022 06:15 AM Creator of Qantas' Spirit of Australia slogan demands Alan Joyce strip it off ... trends now

Tuesday 28 June 2022 06:15 AM Creator of Qantas' Spirit of Australia slogan demands Alan Joyce strip it off ... trends now
Tuesday 28 June 2022 06:15 AM Creator of Qantas' Spirit of Australia slogan demands Alan Joyce strip it off ... trends now

Tuesday 28 June 2022 06:15 AM Creator of Qantas' Spirit of Australia slogan demands Alan Joyce strip it off ... trends now

The man who claims he created Qantas' iconic 'Spirit of Australia' slogan has angrily demanded they remove the title saying it is a 'tragically inappropriate' to describe the underfire airline.

Phillip Adams, a conservative colmunist and ABC Radio National host, says he convinced former chairman Jim Leslie to adopt the tagline in the 1980s and Peter Allen to allow his iconic tune I Still Call Australia Home to become Qantas' anthem.

However, last week the former advertising guru directed an angry message towards the airline's boss Alan Joyce demanding they drop his catchphrase due to ongoing scandals involving laid-off staff, cancelled flights, lost luggage and extensive delays.

'Alan Joyce. You force to repeat myself. I'm the author of 'the Spirit of Australia'. Then deserved, now tragically inappropriate,' he wrote to Twitter.

'My slogan is hereby vetoed. Please remove it from all fuselages, tickets and advertising.'

In a statement to Daily Mail Australia, Qantas said: 'The Spirit of Australia tagline is an iconic part of the Qantas brand and isn't going anywhere.' 

Phillip Adams claims he pitched the 'Spirit of Australia' tagline to former Qantas boss Peter Leslie in the 1980s - and he now wants the airline to drop its iconic slogan

Phillip Adams claims he pitched the 'Spirit of Australia' tagline to former Qantas boss Peter Leslie in the 1980s - and he now wants the airline to drop its iconic slogan

'Alan Joyce. You force to repeat myself. I'm the author of 'the Spirit of Australia'. Then deserved, now tragically inappropriate,' Mr Adams wrote to Twitter

'Alan Joyce. You force to repeat myself. I'm the author of 'the Spirit of Australia'. Then deserved, now tragically inappropriate,' Mr Adams wrote to Twitter

It's the latest run-in between Mr Adams and Qantas after the airline stripped the columnist of his membership to its Chairman's Lounge - described as the 'most exclusive club in Australia'.

Decked out in designer furniture, the lounges serve top-shelf liquor, five-star food and provide private meeting rooms, large shower suites and fluffy bathrobes.

Those lucky enough to step inside can expect to rub shoulders with the Prime Minister, A-list celebrities and influential businessmen.

The Chairman's Lounge is deemed such a privilege that Mr Adams was furious that Qantas refused to renew his membership in 2019.

'I was hardly cluttering up the facility and I was really quite surprised because I do have a large media footprint,' a disappointed Mr Adams told The Australian.

Members invited to be a part of the exclusive club are given a matte black card after being personally signed off by Qantas bosses.

Each membership lasts for two years and invitations have nothing to do with frequent flyer points or status.

Mr Adams said members of the lounge would likely see high profile figures or media identities (pictured, lounge in Brisbane)

Mr Adams said members of the lounge would likely see high profile figures or media identities (pictured, lounge in Brisbane)

Broadcaster Phillip Adams (pictured) was furious that Qantas refused to renew his membership for the Chairman's Lounge

Broadcaster Phillip Adams (pictured) was furious that Qantas refused to renew his membership for the Chairman's Lounge

'Membership is very sought after and it's a great asset for Qantas to utilise for our commercial endeavours' Qantas CEO Alan Joyce said of the club in the past.

Mr Adams said he has 'no idea' why he was kicked out of the exclusive club, admitting he had any number of secrets to tell about the goings

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