Wednesday 29 June 2022 06:15 PM Flavoured tobacco vapes could be BANNED in the EU after US regulators' move to ... trends now

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The European Commission on Wednesday proposed to ban the use of flavoured heated tobacco products in Europe because of concerns about their increasing popularity and health effects.

'With nine out of 10 lung cancers caused by tobacco, we want to make smoking as unattractive as possible to protect the health of our citizens and save lives,' said EU health commissioner Stella Kyriakides in a statement.

'Stronger actions to reduce tobacco consumption, stricter enforcement and keeping pace with new developments to address the endless flow of new products entering the market - particularly important to protect younger people - is key for this. 

'Prevention will always be better than cure.' 

The Commission, the EU's executive arm, said the ban was part of its ambition to decrease tobacco use in the 27-country bloc to less than five percent of the population by 2040.