Thursday 30 June 2022 10:18 PM TV viewers could face MORE advert breaks as Ofcom considers relaxing ... trends now
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TV viewers could soon be bombarded with even more adverts under plans by the watchdog to change the rules, it emerged last night.
Ofcom is to study the limits which govern the ‘frequency and length’ of advertising on broadcast TV and will also consider allowing more product placements in shows.
The move has sparked fears that the UK could descend into a US-style system, which is infamous for constant adverts and the promotion of goods during shows.
In a document looking at the re-licensing of ITV and Channel 5, Ofcom said: ‘We are also looking at the rules that set the frequency and length of advertising on broadcast TV.
Ofcom is to study the rules which govern the ‘frequency and length’ of advertising on broadcast TV
‘These rules are complex, with limits in place for public service broadcasters that are stricter than the rules set for commercial
