Friday 1 July 2022 08:39 AM Halifax suffers exodus of customers after staff pronoun policy trends now

Friday 1 July 2022 08:39 AM Halifax suffers exodus of customers after staff pronoun policy trends now
Friday 1 July 2022 08:39 AM Halifax suffers exodus of customers after staff pronoun policy trends now

Friday 1 July 2022 08:39 AM Halifax suffers exodus of customers after staff pronoun policy trends now

Dozens of Halifax customers are closing their accounts with the bank after a staff member told them to leave if they don't like their new pronoun policy. 

The bank announced on Twitter earlier this week that it would allow staff to display their pronouns their name badges.

In a post that read 'pronouns matter' and the hashtag 'ItsAPeopleThing', it showed a photo of a female staff member's name badge which featured 'she/her/hers' in brackets. 

But more than 150 social media users have since said they are boycotting the former building society after being lectured about inclusivity.

Some have cut up their credit cards while others are lodging complaints about Halifax's social media manager who, when customers accused the bank of 'virtue-signalling', told them: 'If you disagree with our values, you're welcome to close your account.'

One user said: 'Just closed my Halifax account after 19 years with them. They can stick their pronouns up their/his/her a**e'.

Another said: 'My wife and I have followed this advice, partly due to Halifax's current virtue signalling but mostly the eagerness of AndyM to lose customers. 

'Mortgage is being moved, credit cards have been cancelled, deposit account closed. Had been with you since the 90s. Nice work.'

The row began on Tuesday when Halifax posted on Twitter a photo of a uniform badge with the words 'she/her/hers' below the name Gemma and the declaration: 'Pronouns matter'. It said the move was designed to avoid 'accidental misgendering'

The row began on Tuesday when Halifax posted on Twitter a photo of a uniform badge with the words 'she/her/hers' below the name Gemma and the declaration: 'Pronouns matter'. It said the move was designed to avoid 'accidental misgendering'

The critical tweets prompted the bank to defend its new policy by responding to the tweets. It said in one post: 'We strive for inclusion, equality and quite simply, in doing what's right. If you disagree with our values, you're welcome to close your account'

The critical tweets prompted the bank to defend its new policy by responding to the tweets. It said in one post: 'We strive for inclusion, equality and quite simply, in doing what's right. If you disagree with our values, you're welcome to close your account'

Last night customer Caroline Ffiske, a former Conservative councillor, said: 'It is incredibly rude for Halifax to say to customers if you don't like it go away. It's astonishing to have a bank behaving like a trans activist.'

Halifax said its pronoun move was designed to avoid 'accidental misgendering'.

By last night close to 10,000 people had protested on social media. One woman said she had closed her Halifax credit card account over the 'crazy' policy.

'I don't want to be having conversations about gender when I go into my bank,' said the 50-year-old psychologist from London. 'Frankly, I'd rather they be focused on lowering interest rates.'

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